During a survey carried out among B2B and B2C marketers ending early January 2021, 38 percent of respondents stated that the effectiveness of their email marketing activities had increased (either significantly or slightly) in 2020. On the other hand, 23 percent of interviewed marketers said it had declined.
Change in email marketing effectiveness according to marketers worldwide in 2020
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MarketingCharts. (March 8, 2021). Change in email marketing effectiveness according to marketers worldwide in 2020 [Graph]. In Statista. Retrieved October 17, 2024, from https://www.statista.com/statistics/1270089/email-marketing-effectiveness/
MarketingCharts. "Change in email marketing effectiveness according to marketers worldwide in 2020." Chart. March 8, 2021. Statista. Accessed October 17, 2024. https://www.statista.com/statistics/1270089/email-marketing-effectiveness/
MarketingCharts. (2021). Change in email marketing effectiveness according to marketers worldwide in 2020. Statista. Statista Inc.. Accessed: October 17, 2024. https://www.statista.com/statistics/1270089/email-marketing-effectiveness/
MarketingCharts. "Change in Email Marketing Effectiveness According to Marketers Worldwide in 2020." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1270089/email-marketing-effectiveness/
MarketingCharts, Change in email marketing effectiveness according to marketers worldwide in 2020 Statista, https://www.statista.com/statistics/1270089/email-marketing-effectiveness/ (last visited October 17, 2024)
Change in email marketing effectiveness according to marketers worldwide in 2020 [Graph], MarketingCharts, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1270089/email-marketing-effectiveness/