Change in email marketing effectiveness worldwide 2020

Published by Statista Research Department, Jan 6, 2023
During a survey carried out among B2B and B2C marketers ending early January 2021, 38 percent of respondents stated that the effectiveness of their email marketing activities had increased (either significantly or slightly) in 2020. On the other hand, 23 percent of interviewed marketers said it had declined.

Change in email marketing effectiveness according to marketers worldwide in 2020

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Release date

March 2021

Region

Worldwide

Survey time period

October 27, 2020 to January 2, 2021

Number of respondents

452 respondents

Special properties

among B2B and B2C marketers

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Statistics on " Email marketing worldwide "

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The most important statistics
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Other statistics that may interest you Email marketing worldwide

Overview

4

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

Further related statistics

6

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Statistics

Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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