Marketing e-mail CTR in 2020, by day of the week

Published by Statista Research Department, Jan 6, 2023
In 2020, marketing email click-through rates (CTR) were the highest on Fridays, with 2.7 percent of the total number of subscribers clicking on a link included in such emails. The rate was lowest on Saturdays, with 2.4 percent.

Marketing e-mail click-through rates (CTR) worldwide in 2020, by day of the week

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Release date

February 2021

Region

Worldwide

Survey time period

2020

Special properties

study based on more than 100 billion emails sent globally by customers of source's family of brands; wider industry metrics may vary

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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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