Share of women supporting makeup use among men in Japan 2021, by age

Published by C. Diep, Oct 18, 2021
The majority of women in Japan would support the use of makeup among men as revealed in a survey conducted in April 2021. The strongest support for men putting on makeup was among female respondents aged 18 to 24 years, with 90 percent. The acceptance of makeup use among men grew in recent years, boosted by the popularity of K-Pop among young people in Japan.

Share of women supporting the use of makeup among men in Japan as of April 2021, by age

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Release date

May 2021

Region

Japan

Survey time period

April 9 to 11, 2021

Number of respondents

5,820*

Age group

18-69 years

Special properties

survey among female users registered as consumer producers at @cosme

Method of interview

Online panel

Supplementary notes

*18-24 years: n=845
25-34 years: n=1,976
35-44 years: n=1,693
45 years and older: n=1,306

Figures represent the share of women who answered with "I think it would be good" or "I think it would be great" in regards to men doing makeup.

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