The net advertising revenue of Instagram Stories worldwide was expected to amount to 11.43 billion U.S. dollars in 2021, marking an increase from the previous year's value of 6.9 billion. Instagram Stories ad revenue was expected to further increase over the following two years, reaching a projected 20.03 billion dollars in 2023.
Net Instagram Stories advertising revenue worldwide from 2019 to 2023
(in billion U.S. dollars )
* Forecast. Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various forms of advertising on those platforms; excludes spending by marketers that goes toward developing or maintaining an Instagram presence; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.
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Hootsuite. (February 24, 2022). Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars ) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1270009/instagram-stories-ad-revenue-worldwide/
Hootsuite. "Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars )." Chart. February 24, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1270009/instagram-stories-ad-revenue-worldwide/
Hootsuite. (2022). Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars ). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1270009/instagram-stories-ad-revenue-worldwide/
Hootsuite. "Net Instagram Stories Advertising Revenue Worldwide from 2019 to 2023 (in Billion U.S. Dollars )." Statista, Statista Inc., 24 Feb 2022, https://www.statista.com/statistics/1270009/instagram-stories-ad-revenue-worldwide/
Hootsuite, Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars ) Statista, https://www.statista.com/statistics/1270009/instagram-stories-ad-revenue-worldwide/ (last visited December 30, 2024)
Net Instagram Stories advertising revenue worldwide from 2019 to 2023 (in billion U.S. dollars ) [Graph], Hootsuite, February 24, 2022. [Online]. Available: https://www.statista.com/statistics/1270009/instagram-stories-ad-revenue-worldwide/
