Annual growth of SoFi customer base Q3 2019-Q2 2024
Customer growth for U.S.-based fintech company SoFi (Social Finance Inc.) slowed down in 2023 and 2024 but remained close to 50 percent. In the second quarter of 2024, the total number of members grew by roughly 44 percent compared to the same quarter in the previous year. This was the lowest member growth rate since 2019. SoFi is an online personal finance company that provides financial services and products such as personal and student loans, mortgages, credit cards, investing, and banking.