Art collectors' favorite online channels to discover art worldwide May 2021

Published by Statista Research Department, Nov 9, 2024
A May 2021 study examined art collectors' favorite online sales channels to purchase art. Overall, a quarter of survey participants preferred online art marketplaces, making this channel the most popular. Gallery websites and viewing rooms were preferred by 23 percent of respondents, whereas 16 percent of the survey sample claimed to use Instagram to discover art online.

Preferred online channels to discover art among art collectors worldwide as of May 2021

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Source

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Release date

June 2021

Region

Worldwide

Survey time period

May 2021

Number of respondents

765 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source specifies that only individuals who subscribed to Artsy's emails and had an active account were eligible to participate in the survey.
The survey sample includes 765 participants who had bought art at least twice and had spent 10 thousand U.S. dollars on art in 2019, 2020, or were planning on spending that amount in 2021.

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