An analysis of recruitment ads placed online in the United States found that the cost-per-click (CPC) of such ads grew overtime, starting at 70 cents in 2018 and reaching 79 cents in 2020. This represented a growth rate of 12.9 percent between 2018 and 2020.
Cost-per-click (CPC) of recruitment ads placed in the United States from 2018 to 2020
(in U.S. dollars)
The source provides the following methodology note: "[we] analyzed 2020 pay-for-performance (PFP) recruitment media buying from nearly 1,300 employers across every major industry/function. Duration-based postings and slots were not
included. Only recruitment media purchased on a performance basis –cost-per-click (CPC) or cost-per-application (CPA) – were factored into this study."
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Appcast. (March 15, 2021). Cost-per-click (CPC) of recruitment ads placed in the United States from 2018 to 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1269917/recruitment-ads-cpc-us/
Appcast. "Cost-per-click (CPC) of recruitment ads placed in the United States from 2018 to 2020 (in U.S. dollars)." Chart. March 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1269917/recruitment-ads-cpc-us/
Appcast. (2021). Cost-per-click (CPC) of recruitment ads placed in the United States from 2018 to 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1269917/recruitment-ads-cpc-us/
Appcast. "Cost-per-click (Cpc) of Recruitment Ads Placed in The United States from 2018 to 2020 (in U.S. Dollars)." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1269917/recruitment-ads-cpc-us/
Appcast, Cost-per-click (CPC) of recruitment ads placed in the United States from 2018 to 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1269917/recruitment-ads-cpc-us/ (last visited December 22, 2024)
Cost-per-click (CPC) of recruitment ads placed in the United States from 2018 to 2020 (in U.S. dollars) [Graph], Appcast, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1269917/recruitment-ads-cpc-us/
