According to two surveys conducted in 2019 and 2020, millennial individual investors were the most likely to want their investments to match their personal values. 83 percent of millennials globally expressed this sentiment, compared to a global average of 81 percent, and 80 percent of baby boomers. These values consider personal investments, and not investments for professional reasons.
Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation
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Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation
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* Values are the combined total from a survey of 9,100 individual investors from 25 countries conducted in February and March 2019, and 2,700 financial professionals across 16 countries conducted in March and April 2020. The survey method and other characteristics of the respondents are not disclosed by the source.
The source does not disclose how they define each generation.
Original question: "I want my investments to match my personal values."
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Natixis Investment Managers. (September 30, 2021). Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
Natixis Investment Managers. "Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation." Chart. September 30, 2021. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
Natixis Investment Managers. (2021). Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation. Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
Natixis Investment Managers. "Individual Investors Globally Wanting a Their Investments to Match Their Personal Values in 2019 and 2020, by Generation." Statista, Statista Inc., 30 Sep 2021, https://www.statista.com/statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
Natixis Investment Managers, Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation Statista, https://www.statista.com/statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/ (last visited April 23, 2025)
Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation [Graph], Natixis Investment Managers, September 30, 2021. [Online]. Available: https://www.statista.com/statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
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