Social media traffic referrers to zalando.es 2023
In December 2023, the Spanish platform of Zalando got more than 40 percent of its social media referral traffic from YouTube. Zalando's second-largest social media referral source was the desktop version of facebook.com, accounting for 34 percent overall. Meanwhile, the social media platform Twitter accounted for 5.46 percent of referral traffic to zalando.es.