The multinational fashion retailer Zalando was the most popular brand in the Swedish fashion market with over 13 percent of the online share of voice. Stadium.se followed in the list with only 3.29 shares of voice. Out of the leading fashion websites analyzed, three brands specialized in sportswear: Stadium, Intersport, and XXL. Their share of voice amounted to 3.29, 1.05, and 0.83 percent, respectively.
Leading fashion websites in Sweden in 1st quarter 2022, by share of voice
Characteristic
Share of Volume (SOV)
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Share of Voice (SOV) is a market measurement metric that defines how much brand awareness a particular business or organization has compared to its competitors in the industry.
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Pi Datametrics. (July 20, 2022). Leading fashion websites in Sweden in 1st quarter 2022, by share of voice [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1269111/leading-fashion-websites-by-sov-sweden/
Pi Datametrics. "Leading fashion websites in Sweden in 1st quarter 2022, by share of voice." Chart. July 20, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1269111/leading-fashion-websites-by-sov-sweden/
Pi Datametrics. (2022). Leading fashion websites in Sweden in 1st quarter 2022, by share of voice. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1269111/leading-fashion-websites-by-sov-sweden/
Pi Datametrics. "Leading Fashion Websites in Sweden in 1st Quarter 2022, by Share of Voice." Statista, Statista Inc., 20 Jul 2022, https://www.statista.com/statistics/1269111/leading-fashion-websites-by-sov-sweden/
Pi Datametrics, Leading fashion websites in Sweden in 1st quarter 2022, by share of voice Statista, https://www.statista.com/statistics/1269111/leading-fashion-websites-by-sov-sweden/ (last visited July 22, 2024)
Leading fashion websites in Sweden in 1st quarter 2022, by share of voice [Graph], Pi Datametrics, July 20, 2022. [Online]. Available: https://www.statista.com/statistics/1269111/leading-fashion-websites-by-sov-sweden/