Tokyo 2020's official account on TikTok reached 13.9 million views between July 22 and August 18, 2021. Despite having the lowest number of followers on this platform compared to other social media platforms, their engagement was the highest on TikTok. Moreover, the account on Facebook, which was the one with the highest number of followers, the engagement rate was the lowest, 570,000 only. A high engagement rate was seen on the Tokyo Olympics' account on Instagram too, 10.04 million.
Engagement on Tokyo 2020’s official social media accounts from July to August 2021 by platform
(in millions)
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Semrush. (September 23, 2021). Engagement on Tokyo 2020’s official social media accounts from July to August 2021 by platform (in millions) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1269073/engagement-on-tokyo-2020s-official-social-media-accounts/
Semrush. "Engagement on Tokyo 2020’s official social media accounts from July to August 2021 by platform (in millions)." Chart. September 23, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1269073/engagement-on-tokyo-2020s-official-social-media-accounts/
Semrush. (2021). Engagement on Tokyo 2020’s official social media accounts from July to August 2021 by platform (in millions). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1269073/engagement-on-tokyo-2020s-official-social-media-accounts/
Semrush. "Engagement on Tokyo 2020’s Official Social Media Accounts from July to August 2021 by Platform (in Millions)." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1269073/engagement-on-tokyo-2020s-official-social-media-accounts/
Semrush, Engagement on Tokyo 2020’s official social media accounts from July to August 2021 by platform (in millions) Statista, https://www.statista.com/statistics/1269073/engagement-on-tokyo-2020s-official-social-media-accounts/ (last visited December 26, 2024)
Engagement on Tokyo 2020’s official social media accounts from July to August 2021 by platform (in millions) [Graph], Semrush, September 23, 2021. [Online]. Available: https://www.statista.com/statistics/1269073/engagement-on-tokyo-2020s-official-social-media-accounts/
