U.S.: planned locations for holiday shopping in 2024

Published by
D. Tighe,
Oct 4, 2024

Online-only retailers were the go-to place for holiday shoppers in the United States in 2024, with nearly 70 percent of respondents intending to do their shopping there. At roughly 60 percent, the second-most popular store type was the big box retailer, for example, Walmart or Target.

Where shoppers in the United States are planning to do their holiday shopping in 2024, by store type

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Release date

September 2024

Region

United States

Survey time period

August 2024

Number of respondents

1,999 respondents

Age group

18 years and older

Supplementary notes

The source phrased the question as follows: "Where do you plan to shop for holiday gifts?"

Respondents could select multiple answers.

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