In May 2021, Peloton, a fitness equipment and online subscription company based in New York, issued a voluntary recall of the Peloton Treadmill following a series of injuries and a death related to the machine. Amidst these safety concerns, Peloton announced a product recall and delayed the release of its new, smaller treadmill. Despite these issues, user trust in the brand remained mostly unaffected. During a May 2021 survey, 73 percent of Peloton users stated that their trust in the brand remained unchanged, while only 14 percent lost trust with the brand following the well-documented issues.
Level of trust in the Peloton brand following the Peloton Treadmill product recall in the United States as of May 2021
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Website (upperhand.com). (May 21, 2021). Level of trust in the Peloton brand following the Peloton Treadmill product recall in the United States as of May 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1268946/peloton-brand-trust/
Website (upperhand.com). "Level of trust in the Peloton brand following the Peloton Treadmill product recall in the United States as of May 2021." Chart. May 21, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1268946/peloton-brand-trust/
Website (upperhand.com). (2021). Level of trust in the Peloton brand following the Peloton Treadmill product recall in the United States as of May 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1268946/peloton-brand-trust/
Website (upperhand.com). "Level of Trust in The Peloton Brand following The Peloton Treadmill Product Recall in The United States as of May 2021." Statista, Statista Inc., 21 May 2021, https://www.statista.com/statistics/1268946/peloton-brand-trust/
Website (upperhand.com), Level of trust in the Peloton brand following the Peloton Treadmill product recall in the United States as of May 2021 Statista, https://www.statista.com/statistics/1268946/peloton-brand-trust/ (last visited November 23, 2024)
Level of trust in the Peloton brand following the Peloton Treadmill product recall in the United States as of May 2021 [Graph], Website (upperhand.com), May 21, 2021. [Online]. Available: https://www.statista.com/statistics/1268946/peloton-brand-trust/
