Black Friday traffic change worldwide 2020-2021, by industry

Published by
Koen van Gelder,
Jul 11, 2023
Online traffic on Black Friday decreased across most categories in 2021, compared to the previous edition. Globally, the pet supply segment experienced the greatest decrease, with a loss of 31 percent. The fashion segment, experienced the least reduction in visitor traffic, at negative one percent compared to the year prior.

Change in number of visits on Black Friday worldwide between 2020 and 2021, by industry

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Release date

November 2021

Region

Worldwide

Survey time period

November 26 to 29, 2021

Special properties

Median percentage differences as of 12:00 am UCT on Friday, November 28, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year

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