Over the period of time presented, the share of video in the total advertising market in Poland fluctuated. In 2022, video accounted for 15 percent of the online advertising market in the country.
Share of video advertising in the online advertising market in Poland from 2015 to 2023
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IAB Polska. (May 9, 2024). Share of video advertising in the online advertising market in Poland from 2015 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/
IAB Polska. "Share of video advertising in the online advertising market in Poland from 2015 to 2023." Chart. May 9, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/
IAB Polska. (2024). Share of video advertising in the online advertising market in Poland from 2015 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/
IAB Polska. "Share of Video Advertising in The Online Advertising Market in Poland from 2015 to 2023." Statista, Statista Inc., 9 May 2024, https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/
IAB Polska, Share of video advertising in the online advertising market in Poland from 2015 to 2023 Statista, https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/ (last visited December 21, 2024)
Share of video advertising in the online advertising market in Poland from 2015 to 2023 [Graph], IAB Polska, May 9, 2024. [Online]. Available: https://www.statista.com/statistics/1268899/poland-video-ad-share-in-online-ad-market/