Black Friday order volume growth worldwide 2019-2020, by industry

Published by
Koen van Gelder,
Jul 11, 2023
Compared to the previous year's Black Friday, the number of orders increased for every industry in 2020, except for fashion and accessories. As of November 28, 2020, home and gardening orders have grown 68 percent in volume, making it the category with the highest growth. Food and beverage ranked second, with 33 percent.

Change in number of orders on Black Friday worldwide 2019 and 2020, by industry

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Release date

November 2020

Region

Worldwide

Survey time period

November 29 and 30, 2019; November 27 and 28, 2020

Special properties

median percentage differences as of 12:00am UCT on Saturday, November 28, 2020 (7:00pm EST Friday, November 27, 2020) compared to the same time in the previous year

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