Compared to the previous year's Black Friday, the number of orders increased for every industry in 2020, except for fashion and accessories. As of November 28, 2020, home and gardening orders have grown 68 percent in volume, making it the category with the highest growth. Food and beverage ranked second, with 33 percent.
Change in number of orders on Black Friday worldwide 2019 and 2020, by industry
Characteristic
Change in the number of orders
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November 29 and 30, 2019; November 27 and 28, 2020
Special properties
median percentage differences as of 12:00am UCT on Saturday, November 28, 2020 (7:00pm EST Friday, November 27, 2020) compared to the same time in the previous year
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Nosto. (November 28, 2020). Change in number of orders on Black Friday worldwide 2019 and 2020, by industry [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1268885/black-friday-orders-change-by-industry/
Nosto. "Change in number of orders on Black Friday worldwide 2019 and 2020, by industry." Chart. November 28, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1268885/black-friday-orders-change-by-industry/
Nosto. (2020). Change in number of orders on Black Friday worldwide 2019 and 2020, by industry. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1268885/black-friday-orders-change-by-industry/
Nosto. "Change in Number of Orders on Black Friday Worldwide 2019 and 2020, by Industry." Statista, Statista Inc., 28 Nov 2020, https://www.statista.com/statistics/1268885/black-friday-orders-change-by-industry/
Nosto, Change in number of orders on Black Friday worldwide 2019 and 2020, by industry Statista, https://www.statista.com/statistics/1268885/black-friday-orders-change-by-industry/ (last visited August 24, 2024)
Change in number of orders on Black Friday worldwide 2019 and 2020, by industry [Graph], Nosto, November 28, 2020. [Online]. Available: https://www.statista.com/statistics/1268885/black-friday-orders-change-by-industry/