Black Friday's average order value (AOV) globally has generally increased between 2020 and 2021. As of November 29, 2021, the AOV grew the most in three leading industries — fashion and accessories, sporting goods and hobbies, and home and garden. These leading categories showed an AOV growth of around ten percent worldwide.
Change in Black Friday average order value worldwide between 2020 and 2021, by industry
Median percentage differences as of 12:00 am UCT on Friday, November 26, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year
Supplementary notes
Average Order Value (AOV) is the average amount of revenue a business has generated from all the checkout orders over a defined period of time. It is measured by dividing the total revenue with total number of orders.
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Nosto. (November 29, 2021). Change in Black Friday average order value worldwide between 2020 and 2021, by industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1268826/black-friday-average-order-value-industry/
Nosto. "Change in Black Friday average order value worldwide between 2020 and 2021, by industry." Chart. November 29, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1268826/black-friday-average-order-value-industry/
Nosto. (2021). Change in Black Friday average order value worldwide between 2020 and 2021, by industry. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1268826/black-friday-average-order-value-industry/
Nosto. "Change in Black Friday Average Order Value Worldwide between 2020 and 2021, by Industry." Statista, Statista Inc., 29 Nov 2021, https://www.statista.com/statistics/1268826/black-friday-average-order-value-industry/
Nosto, Change in Black Friday average order value worldwide between 2020 and 2021, by industry Statista, https://www.statista.com/statistics/1268826/black-friday-average-order-value-industry/ (last visited December 22, 2024)
Change in Black Friday average order value worldwide between 2020 and 2021, by industry [Graph], Nosto, November 29, 2021. [Online]. Available: https://www.statista.com/statistics/1268826/black-friday-average-order-value-industry/
