Black Friday average order value growth worldwide 2020-2021, by industry

Published by
Koen van Gelder,
Jul 11, 2023
Black Friday's average order value (AOV) globally has generally increased between 2020 and 2021. As of November 29, 2021, the AOV grew the most in three leading industries — fashion and accessories, sporting goods and hobbies, and home and garden. These leading categories showed an AOV growth of around ten percent worldwide.

Change in Black Friday average order value worldwide between 2020 and 2021, by industry

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Release date

November 2021

Region

Worldwide

Survey time period

As of November 26, 2021

Special properties

Median percentage differences as of 12:00 am UCT on Friday, November 26, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year

Supplementary notes

Average Order Value (AOV) is the average amount of revenue a business has generated from all the checkout orders over a defined period of time. It is measured by dividing the total revenue with total number of orders.

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