Black Friday conversion rate growth worldwide 2020-2021, by industry

Published by
Koen van Gelder,
Jul 11, 2023
Between 2020 and 2021, Black Friday showed changes in conversion rates across multiple industries worldwide. From November 26th to 29th, 2021, Black Friday's conversion rate in the fashion and accessories segment decreased by eight percent, compared to the same period of the last year. In turn, other e-commerce segments like sporting goods and hobbies saw it rise by 38 percent.

Change in Black Friday conversion rate worldwide between 2020 and 2021, by industry

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Release date

November 2021

Region

Worldwide

Survey time period

November 26 to 29, 2021

Special properties

Median percentage differences as of 12:00 am UCT on Friday, November 28, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year

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