Smartphone users reaction to mobile ads in the U.S. Q2 2021

Published by
J. Clement,
Dec 10, 2024
An online survey conducted in the United States during the second quarter of 2021, showed that 34 percent of mobile gamers have clicked on the ads that appeared on the gaming apps. Ads on smartphones in general brought 36 percent of respondents to the brand's website. Moreover, 15 percent of mobile gamers downloaded the brand app after seeing the ad. And 13 percent of mobile internet users sent the link or a screenshot of the brand to someone else. The same survey also revealed that 53 percent of mobile gamers play while watching TV.

Smartphone users reactions to mobile ads and mobile gaming ads in the United States as of 2nd quarter 2021

CharacteristicAds in mobile gamesAds on mobile (Web and App)
Clicked on the ad 34% 41%
Visited the brand's website 24% 36%
Used a search engine to research the product/brand 22% 32%
Read reviews about the product/brand 17% 27%
Downloaded the brand's app 15% 18%
Told someone about the product/brand 11% 18%
Followed the brand on social media 11% 15%
Talked about the product/brand on social media 9% 12%
Purchased something directly from the ad 8% 13%
Sent a link/screenshot of the brand/product to someone 7% 13%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of respondents41%41%36%36%32%32%27%27%18%18%18%18%15%15%12%12%13%13%13%13%34%34%24%24%22%22%17%17%15%15%11%11%11%11%9%9%8%8%7%7%Ads in mobile gamesAds on mobile (Web and App)Clicked on the adVisited the brand's websiteUsed a search engine to research the product/brandRead reviews about the product/brandDownloaded the brand's appTold someone about the product/brandFollowed the brand on social mediaTalked about the product/brand on social mediaPurchased something directly from the adSent a link/screenshot of the brand/product to someone
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%

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Sources

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Release date

September 2021

Region

United States

Survey time period

Q2 2021

Number of respondents

1,044 respondents

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When you have seen an ad on your smartphone, have you done any of the following?"

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