An online survey conducted in the United States during the second quarter of 2021, showed that 34 percent of mobile gamers have clicked on the ads that appeared on the gaming apps. Ads on smartphones in general brought 36 percent of respondents to the brand's website. Moreover, 15 percent of mobile gamers downloaded the brand app after seeing the ad. And 13 percent of mobile internet users sent the link or a screenshot of the brand to someone else. The same survey also revealed that 53 percent of mobile gamers play while watching TV.
Smartphone users reactions to mobile ads and mobile gaming ads in the United States as of 2nd quarter 2021
Characteristic
Ads in mobile games
Ads on mobile (Web and App)
Clicked on the ad
34%
41%
Visited the brand's website
24%
36%
Used a search engine to research the product/brand
22%
32%
Read reviews about the product/brand
17%
27%
Downloaded the brand's app
15%
18%
Told someone about the product/brand
11%
18%
Followed the brand on social media
11%
15%
Talked about the product/brand on social media
9%
12%
Purchased something directly from the ad
8%
13%
Sent a link/screenshot of the brand/product to someone
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AdColony. (September 21, 2021). Smartphone users reactions to mobile ads and mobile gaming ads in the United States as of 2nd quarter 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1268806/us-smartphone-users-reaction-to-mobile-ads/
AdColony. "Smartphone users reactions to mobile ads and mobile gaming ads in the United States as of 2nd quarter 2021." Chart. September 21, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1268806/us-smartphone-users-reaction-to-mobile-ads/
AdColony. (2021). Smartphone users reactions to mobile ads and mobile gaming ads in the United States as of 2nd quarter 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1268806/us-smartphone-users-reaction-to-mobile-ads/
AdColony. "Smartphone Users Reactions to Mobile Ads and Mobile Gaming Ads in The United States as of 2nd Quarter 2021." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/statistics/1268806/us-smartphone-users-reaction-to-mobile-ads/
AdColony, Smartphone users reactions to mobile ads and mobile gaming ads in the United States as of 2nd quarter 2021 Statista, https://www.statista.com/statistics/1268806/us-smartphone-users-reaction-to-mobile-ads/ (last visited November 21, 2024)
Smartphone users reactions to mobile ads and mobile gaming ads in the United States as of 2nd quarter 2021 [Graph], AdColony, September 21, 2021. [Online]. Available: https://www.statista.com/statistics/1268806/us-smartphone-users-reaction-to-mobile-ads/
