Black Friday traffic growth worldwide 2020-2021, by region

Published by
Koen van Gelder,
Jul 11, 2023
Black Friday is one of the busiest and most rewarding times for online businesses. During this special shopping day, e-commerce websites are often prone to high traffic volume. On November 29, 2021, Asia-Pacific's visits increased by five percent compared to the previous year. In turn, North America's site traffic during Black Friday grew by a half percent.

Change in number of visits on Black Friday worldwide between 2020 and 2021, by region

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Release date

November 2021

Region

Worldwide

Survey time period

As of November 29, 2021

Special properties

Median percentage differences as of 12:00 am UCT on Friday, November 26, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year

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