Most popular e-commerce platforms in Tanzania 2019

Published by
Natalie Cowling,
Jan 30, 2024
Kikuu was the preferred e-commerce platform among buyers aged 18-25 years in Tanzania as of 2019. According to the survey, 40 percent of respondents made purchases through the platform, which has headquarters in China and operates in over 10 African countries. Some 29 percent used Instagram's marketplace for online shopping, while 23 percent referred to buying on Jumia.

Most used online shopping platforms in Tanzania as of 2019

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Source

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Release date

December 2019

Region

Tanzania

Survey time period

July and September 2019

Number of respondents

400 respondents

Age group

18-35 years

Supplementary notes

According to the source, the survey was conducted via mobile web; "thus, the data focuses on populations who have access to a mobile phone and basic internet services".

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Leading e-commerce enterprises

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Current trends in e-commerce

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