Performance of natural language processing on e-commerce sites in the Nordics 2021
Not every website can process complex search queries and voice searches. A 2021 study conducted on e-commerce sites in Nordic countries showed that only 11 percent of users would see results matching the entered online search query. Another 19 percent of online users stated that the returned results had relevance with the search, meaning that the interaction with users was partially successful. Most users confronted themselves with websites unable to differentiate between the different attributes of the query.
