Black Friday's average order value (AOV) showed significant increases around the globe between 2020 and 2021. On November 29, 2021, the AOV grew by 17 percent in North America, which made it the region with the highest growth in Black Friday order value. In the United Kingdom (UK), the average value order went up by 12 percent, compared to the previous year.
Change in Black Friday average order value worldwide between 2020 and 2021, by region
Characteristic
Average order value change
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Median percentage differences as of 12:00 am UCT on Friday, November 26, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year
Supplementary notes
Average Order Value (AOV) is the average amount of revenue a business has generated from all the checkout orders over a defined period of time. It is measured by dividing the total revenue with total number of orders.
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Nosto. (November 29, 2021). Change in Black Friday average order value worldwide between 2020 and 2021, by region [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1268684/black-friday-order-value-change-region/
Nosto. "Change in Black Friday average order value worldwide between 2020 and 2021, by region." Chart. November 29, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1268684/black-friday-order-value-change-region/
Nosto. (2021). Change in Black Friday average order value worldwide between 2020 and 2021, by region. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1268684/black-friday-order-value-change-region/
Nosto. "Change in Black Friday Average Order Value Worldwide between 2020 and 2021, by Region." Statista, Statista Inc., 29 Nov 2021, https://www.statista.com/statistics/1268684/black-friday-order-value-change-region/
Nosto, Change in Black Friday average order value worldwide between 2020 and 2021, by region Statista, https://www.statista.com/statistics/1268684/black-friday-order-value-change-region/ (last visited August 24, 2024)
Change in Black Friday average order value worldwide between 2020 and 2021, by region [Graph], Nosto, November 29, 2021. [Online]. Available: https://www.statista.com/statistics/1268684/black-friday-order-value-change-region/