Black Friday average order value growth worldwide 2020-2021, by region

Published by
Koen van Gelder,
Jul 11, 2023
Black Friday's average order value (AOV) showed significant increases around the globe between 2020 and 2021. On November 29, 2021, the AOV grew by 17 percent in North America, which made it the region with the highest growth in Black Friday order value. In the United Kingdom (UK), the average value order went up by 12 percent, compared to the previous year.

Change in Black Friday average order value worldwide between 2020 and 2021, by region

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Release date

November 2021

Region

Worldwide

Survey time period

As of November 29, 2021

Special properties

Median percentage differences as of 12:00 am UCT on Friday, November 26, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year

Supplementary notes

Average Order Value (AOV) is the average amount of revenue a business has generated from all the checkout orders over a defined period of time. It is measured by dividing the total revenue with total number of orders.

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