Opinions on important influencer qualities Germany 2021

Published by
Kasia Davies,
Nov 10, 2022
In 2021, 41 percent of respondents in Germany considered honesty and being believable to be an important influencer quality. Other qualities deemed important were topic knowledge and being entertaining. The figures are based on an online survey conducted in Germany in April-May 2021.

Share of people in Germany considering certain qualities (very) important for influencers in 2021

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Sources

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Release date

September 2021

Region

Germany

Survey time period

April 12 to May 16, 2021

Age group

16 years and older

Special properties

Users of mobile and/ or stationary offers

Method of interview

Online survey

Supplementary notes

The source does not provide information on the number of respondents.

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