Average social media usage time among women per weekday Japan FY 2014-2023

Published by Statista Research Department, Nov 25, 2024

Women in Japan on average spent 42.7 minutes per weekday on using social media in fiscal year 2023. The usage time decreased for the first time in eight years.

Average time women spend on using social media per weekday in Japan from fiscal year 2014 to 2023 (in minutes)

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Sources

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Release date

June 2024

Region

Japan

Survey time period

December 2 to 8, 2023*

Number of respondents

1,480**

Age group

13-69 years

Special properties

based on diary entries; excluding time spent on video-sharing services

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys.
**Figures are based on diary entries of 740 respondents. Answers represent the average usage time of two weekdays, which is why the sample size is indicated as 1,480 respondents.

Data prior to fiscal year 2022 come from previous reporting.

Sample size of earlier surveys:
FY 2014 n=1,490
FY 2015 n=1,488
FY 2016 n=1,488
FY 2017 n=1,486
FY 2018 n=1,486
FY 2019 n=1,484
FY 2020 n=1,482
FY 2021 n=1,482
FY 2022 n=1,480

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