Distribution of influencers Germany 2020, by number of Instagram followers

Published by
Kasia Davies,
Nov 10, 2022
In 2020, 35.4 percent of German influencers were nano-influencers, meaning they had between 1,000 and 5,000 Instagram followers. Based on the number of followers, other influencers are classified as micro, mid-tier, macro, mega-influencers and celebrities.

Distribution of influencers in Germany in 2020, by number of Instagram followers

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Release date

March 2020

Region

Germany

Survey time period

January 2020

Number of respondents

146,226 influencers

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Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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