Companies involving influencers in product or campaign development Germany 2020

Published by
Kasia Davies,
Jan 16, 2023
In 2020, 66 percent of German companies had involved influencers in developing and planning product campaigns. The graph shows the results of an online survey conducted among German companies during the end of 2020 - beginning of 2021.

Have you previously involved influencers in product or campaign development?

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Source

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Release date

April 2021

Region

Germany

Survey time period

November 5, 2020 to January 31, 2021

Number of respondents

61 respondents

Special properties

Company employees responsible for social media and influencer marketing

Method of interview

Online survey

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Statistics on " Influencer marketing in Germany "

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Other statistics that may interest you Influencer marketing in Germany

Influencer accounts

6

Influencer marketing in companies

7

Popular influencers

6

International overview

7

Further related statistics

18

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Statistics

Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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