Opinions in companies on finding the right influencer Germany 2020

Published by
Kasia Davies,
Jan 16, 2023
In 2020, 51 percent of German companies considered their own selection process when searching for the right influencer. 12 percent used influencer platforms such as Reachbird.

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Source

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Release date

April 2021

Region

Germany

Survey time period

November 5, 2020 to January 31, 2021

Number of respondents

70 respondents

Special properties

Company employees responsible for social media and influencer marketing

Method of interview

Online survey

Supplementary notes

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Statistics on " Influencer marketing in Germany "

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Influencer accounts

6

Influencer marketing in companies

7

Popular influencers

6

International overview

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Further related statistics

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Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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