Share of influencer subscribers on social media Germany 2021
In 2021, 21 percent of the German population subscribed to influencer accounts on social media. 78.7 percent did not. The survey is based on the Verbrauchs- und Medienanalyse (VuMA), which provides information on more than 1,000 brands and almost all products advertised in the media. The reports presents data on usage and purchase behavior, media usage as well as attitudes of the German-speaking population aged 14 years and older.
