In 2020, 21 percent of German companies were of the opinion that influencer marketing decreased slightly in importance during the coronavirus (COVID-19) pandemic. 35 percent thought importance had increased strongly. The graph shows the results of a survey conducted among German companies, asking about their evaluation of the importance of influencer marketing during the pandemic.
How do you evaluate the importance of influencer marketing in terms of the coronavirus (COVID-19) pandemic?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BVDW. (April 28, 2021). How do you evaluate the importance of influencer marketing in terms of the coronavirus (COVID-19) pandemic? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1268498/influencer-marketing-importance-coronavirus-pandemic-opinions-germany/
BVDW. "How do you evaluate the importance of influencer marketing in terms of the coronavirus (COVID-19) pandemic?." Chart. April 28, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1268498/influencer-marketing-importance-coronavirus-pandemic-opinions-germany/
BVDW. (2021). How do you evaluate the importance of influencer marketing in terms of the coronavirus (COVID-19) pandemic?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1268498/influencer-marketing-importance-coronavirus-pandemic-opinions-germany/
BVDW. "How Do You Evaluate The Importance of Influencer Marketing in Terms of The Coronavirus (Covid-19) Pandemic?." Statista, Statista Inc., 28 Apr 2021, https://www.statista.com/statistics/1268498/influencer-marketing-importance-coronavirus-pandemic-opinions-germany/
BVDW, How do you evaluate the importance of influencer marketing in terms of the coronavirus (COVID-19) pandemic? Statista, https://www.statista.com/statistics/1268498/influencer-marketing-importance-coronavirus-pandemic-opinions-germany/ (last visited December 21, 2024)
How do you evaluate the importance of influencer marketing in terms of the coronavirus (COVID-19) pandemic? [Graph], BVDW, April 28, 2021. [Online]. Available: https://www.statista.com/statistics/1268498/influencer-marketing-importance-coronavirus-pandemic-opinions-germany/