Planned annual company budget for influencer marketing Germany 2020

Published by Statista Research Department, Jan 12, 2023
In 2020, 22 percent of German companies planned to spend between 10,000 and 50,000 euros on influencer marketing. 11 percent planned to spend over 250,000 euros. The graph shows planned annual spending on influencer marketing in German companies, based on an online survey conducted in 2018 and 2020.

What is your company's or your customer's planned annual budget for influencer marketing?

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Release date

April 2021

Region

Germany

Survey time period

August 1 to October 2, 2018 and November 5, 2020 to January 31, 2021

Number of respondents

2018: 53; 2021: 73

Special properties

Company employees responsible for social media and influencer marketing

Method of interview

Online survey

Supplementary notes

Agencies also included.

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Statistics on " Influencer marketing in Germany "

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Other statistics that may interest you Influencer marketing in Germany

Influencer accounts

6

Influencer marketing in companies

7

Popular influencers

6

International overview

7

Further related statistics

18

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Statistics

Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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