During a June 2021 survey conducted on Italian internet users who said they performed an action after seeing an out-of-home ad, 74 percent of respondents said they conducted an online search to obtain more information on what they saw on the ad. One quarter of respondents said they used their smartphone to send an ad screen or poster's picture directly to their friends or to share it on social media, while 19 percent said they interacted with an ad screen through a QR code or augmented reality.
Actions taken by internet users after seeing billboards and other out-of-home (OOH) ads in Italy as of June 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand News Media Group. (June 17, 2021). Actions taken by internet users after seeing billboards and other out-of-home (OOH) ads in Italy as of June 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1268459/action-response-ooh-advertising-italy/
Brand News Media Group. "Actions taken by internet users after seeing billboards and other out-of-home (OOH) ads in Italy as of June 2021." Chart. June 17, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1268459/action-response-ooh-advertising-italy/
Brand News Media Group. (2021). Actions taken by internet users after seeing billboards and other out-of-home (OOH) ads in Italy as of June 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1268459/action-response-ooh-advertising-italy/
Brand News Media Group. "Actions Taken by Internet Users after Seeing Billboards and Other Out-of-home (Ooh) Ads in Italy as of June 2021." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1268459/action-response-ooh-advertising-italy/
Brand News Media Group, Actions taken by internet users after seeing billboards and other out-of-home (OOH) ads in Italy as of June 2021 Statista, https://www.statista.com/statistics/1268459/action-response-ooh-advertising-italy/ (last visited January 08, 2025)
Actions taken by internet users after seeing billboards and other out-of-home (OOH) ads in Italy as of June 2021 [Graph], Brand News Media Group, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1268459/action-response-ooh-advertising-italy/
