Black Friday conversion rate growth worldwide 2020-2021, by region

Published by
Koen van Gelder,
Jul 11, 2023
Between 2020 and 2021, Black Friday showed different changes in conversion rates across regions worldwide. On November 29, 2021, Black Friday's conversion rate grew by 12 percent in Latin America, compared to the same time in the previous year. In the same period, Black Friday's conversion rate decreased by eight percent in the United Kingdom.

Change in Black Friday conversion rate worldwide between 2020 and 2021, by region

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Release date

November 2021

Region

Worldwide

Survey time period

As of November 29, 2021

Special properties

Median percentage differences as of 12:00 am UCT on Friday, November 26, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year

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