The COVID-19 pandemic and subsequent lockdowns have brought a historic and dramatic transformation in consumer buying behavior. A July 2021 survey reports that e-commerce websites lead in post pandemic online purchase intention in the U.S., among other digital sales channels. Apparel and footwear is the category where consumers are most prone to buying from websites, at 21 percent of respondents. Online marketplaces ranked second, at 19 percent in the apparel and footwear segment. In Canada, consumers also wanted to keep buying apparel online once stores are permanently open.
Online purchase intention once stores are permanently open after the pandemic in the United States in 2021, by sales channel and product category
The original question posed in the survey was: 'As stores re-open more permanently, where are you most likely to go to make the following types of purchases?'
This statistic excludes the following answer options: 'Physical store' and 'Other'.
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Salesforce Research. (August 4, 2021). Online purchase intention once stores are permanently open after the pandemic in the United States in 2021, by sales channel and product category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1268248/post-pandemic-online-purchase-intention-by-channel-category/
Salesforce Research. "Online purchase intention once stores are permanently open after the pandemic in the United States in 2021, by sales channel and product category." Chart. August 4, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1268248/post-pandemic-online-purchase-intention-by-channel-category/
Salesforce Research. (2021). Online purchase intention once stores are permanently open after the pandemic in the United States in 2021, by sales channel and product category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1268248/post-pandemic-online-purchase-intention-by-channel-category/
Salesforce Research. "Online Purchase Intention Once Stores Are Permanently Open after The Pandemic in The United States in 2021, by Sales Channel and Product Category." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1268248/post-pandemic-online-purchase-intention-by-channel-category/
Salesforce Research, Online purchase intention once stores are permanently open after the pandemic in the United States in 2021, by sales channel and product category Statista, https://www.statista.com/statistics/1268248/post-pandemic-online-purchase-intention-by-channel-category/ (last visited November 21, 2024)
Online purchase intention once stores are permanently open after the pandemic in the United States in 2021, by sales channel and product category [Graph], Salesforce Research, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1268248/post-pandemic-online-purchase-intention-by-channel-category/
