According to a survey conducted from May to June 2021 in Japan, close to 72 percent of the respondents stated that they googled something when they wanted to have accurate information, whereas only 11.4 percent used social media hashtags in this case. While the share of people who googled things was higher in almost all of the surveyed situations, looking up information via hashtags on social networking services was more common when people wanted to connect with others who have a similar interest as they do.
Search behavior differences between using Google and social media hashtags in Japan as of June 2021
Characteristic
Googling
Hashtagging
I use it when I want to have accurate information
71.9%
11.4%
I use it when I consider purchasing something
47.8%
15.1%
I use it when I am curious about something or something is becoming popular (a shop, meal, movie, etc.)
45.6%
23.4%
I use it when I decide on a travel destination
45.5%
12.5%
I use it when the matter I want to investigate is not clear
37.1%
9.1%
I use it when I want to obtain the information in a list
31.6%
14%
I use it when I want to know about something in real time
31.3%
25.9%
I use it when I want to know about an ongoing event, etc.
28.7%
12.7%
I use it when I want to connect with people who have a similar interest
Survey question: "What difference in use do you make in the case of 'googling' (using Google, etc., to search for something) and in the case of 'tagging' (using a hashtag on social networking services to search for something)?"
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Neo Marketing. (June 16, 2021). Search behavior differences between using Google and social media hashtags in Japan as of June 2021 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing. "Search behavior differences between using Google and social media hashtags in Japan as of June 2021." Chart. June 16, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing. (2021). Search behavior differences between using Google and social media hashtags in Japan as of June 2021. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing. "Search Behavior Differences between Using Google and Social Media Hashtags in Japan as of June 2021." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing, Search behavior differences between using Google and social media hashtags in Japan as of June 2021 Statista, https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/ (last visited December 19, 2024)
Search behavior differences between using Google and social media hashtags in Japan as of June 2021 [Graph], Neo Marketing, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
