Publishing and monetizing original content on social platforms has become easier now than ever before. In 2020, the vast majority of content creators worldwide were amateurs who earned from making content part-time. Meanwhile, approximately 500 thousand professionals earned a living completely from publishing content on Instagram. Instagram was by far the most popular outlet among influencers, with 30 million amateur creators monetizing content on the Facebook-owned platform that year.
Number of professional and amateur online content creators worldwide in 2020, by platform
(in millions)
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SignalFire. (October 6, 2021). Number of professional and amateur online content creators worldwide in 2020, by platform (in millions) [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/
SignalFire. "Number of professional and amateur online content creators worldwide in 2020, by platform (in millions)." Chart. October 6, 2021. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/
SignalFire. (2021). Number of professional and amateur online content creators worldwide in 2020, by platform (in millions). Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/
SignalFire. "Number of Professional and Amateur Online Content Creators Worldwide in 2020, by Platform (in Millions)." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/
SignalFire, Number of professional and amateur online content creators worldwide in 2020, by platform (in millions) Statista, https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/ (last visited November 16, 2024)
Number of professional and amateur online content creators worldwide in 2020, by platform (in millions) [Graph], SignalFire, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/
