TikTok usage reach in Canada 2018-2020

Data for 2018 and 2019 TikTok penetration from previous surveys.

*According to the source: "includes Canadians with landline telephone service and those who rely solely on a cell phone. [...] Due to the realities of COVID 19 and the closing of many survey centers across Canada and elsewhere, the Spring 2020 questionnaire was transitioned from a telephone survey to an online panel survey in order to ensure data collection at this unique time. In the Fall, telephone interviews are conducted with 8,000 Canadians (4,000 Anglophones and 4,000 Francophones ). To monitor changes in the media landscape over the year, a survey with an independent sample of 4,000 Canadians (2,000 Anglophones and 2,000 Francophones ) is conducted in the Spring. The results reported here are based on the Spring 2020 survey of 4,019 Canadian respondents (including 1,288 cell phone only) across all regions of Canada [excluding territories] .The interviews were conducted from April 22nd to May 4th, 2020 by Ad hoc Research."