During a survey carried out among business-to-business (B2B) marketing, sales, and IT executives worldwide in July and August 2021, 49 percent of respondents said they were using content engagement data as a new approach to lead nurturing. Account-based nurtures were employed by 44 percent of respondents, while intent data was utilized by 37 percent.
New approaches taken by B2B executives with their lead nurture programs worldwide as of August 2021
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MarketingCharts. (September 22, 2021). New approaches taken by B2B executives with their lead nurture programs worldwide as of August 2021 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1267716/b2b-marketing-approaches-nurture-programs/
MarketingCharts. "New approaches taken by B2B executives with their lead nurture programs worldwide as of August 2021." Chart. September 22, 2021. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1267716/b2b-marketing-approaches-nurture-programs/
MarketingCharts. (2021). New approaches taken by B2B executives with their lead nurture programs worldwide as of August 2021. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1267716/b2b-marketing-approaches-nurture-programs/
MarketingCharts. "New Approaches Taken by B2b Executives with Their Lead Nurture Programs Worldwide as of August 2021." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1267716/b2b-marketing-approaches-nurture-programs/
MarketingCharts, New approaches taken by B2B executives with their lead nurture programs worldwide as of August 2021 Statista, https://www.statista.com/statistics/1267716/b2b-marketing-approaches-nurture-programs/ (last visited November 17, 2024)
New approaches taken by B2B executives with their lead nurture programs worldwide as of August 2021 [Graph], MarketingCharts, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1267716/b2b-marketing-approaches-nurture-programs/
