Bounce rate of selected retail websites in Mexico 2024

Published by
Stephanie Chevalier,
May 13, 2024
In April 2024, walmart.com.mx recorded the highest bounce rate among selected online wine stores in Mexico at 60.87 percent. sams.com.mx and sears.com.mx followed closely with bounce rates exceeding 50 percent. Among the analyzed sites, mercadolibre.com.mx exhibited the lowest bounce rate for that month, coming in at under 40 percent.

Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

Bounce rate of selected retail e-commerce websites in Mexico in April 2024

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Release date

May 2024

Region

Mexico

Survey time period

April 2024

Supplementary notes

The date of release is that of last access.

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