Benefits of using digital car retailing amongst U.S. car dealers 2020

Published by
Mathilde Carlier,
Oct 11, 2021
61 percent of franchise car dealers surveyed reported the reduction of time spent on a sale as the main benefit of using digital retailing. This incentive outweighed the others, with an improved customer experience coming in second at 53 percent.

Benefits of using digital car retailing amongst U.S. car dealers in 2020

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Release date

January 2021

Region

United States

Survey time period

2020

Number of respondents

462 respondents

Special properties

respondents are franchise dealers with digital retailing, selling at least five vehicles per month.

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