B2B purchases completed on marketplaces among B2B buyers 2021

Published by Daniela Coppola, Nov 9, 2024
One third of B2B buyers complete half or more of their purchasing on marketplaces. In September 2021, 26 percent of the B2B shoppers surveyed made between 50 and 74 percent of their B2B purchases on marketplaces, while about one in ten surveyed respondents (9 percent) relied on this kind of websites for 75 percent or more of their B2B buying.

Share of purchases completed on marketplaces among B2B buyers worldwide in 2021

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Source

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Release date

September 2021

Region

Worldwide

Survey time period

September 2021

Supplementary notes

Original question: 'What percentage of your B2B buying is currently done via marketplaces?'
The source does not specify the number of respondents.

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