A 2020 survey investigated the intention of UK e-commerce companies to adopt software technologies. As of March 2020, the most already-adopted solution was headless e-commerce (29 percent), which allows retailers to reach out to customers through SMS, mobile applications, and voice assistants.
About one in four of the UK e-commerce businesses surveyed used API-first technologies, and the same percentage planned to do the same over the following six months. API-first e-commerce platforms enable a more customized user experience, particularly on mobile devices, besides making app development much easier.
Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing
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Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing
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Wunderman Thompson Commerce. (August 14, 2020). Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing [Graph]. In Statista. Retrieved April 16, 2025, from https://www.statista.com/statistics/1267405/adoption-of-e-commerce-technologies-uk/
Wunderman Thompson Commerce. "Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing." Chart. August 14, 2020. Statista. Accessed April 16, 2025. https://www.statista.com/statistics/1267405/adoption-of-e-commerce-technologies-uk/
Wunderman Thompson Commerce. (2020). Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing. Statista. Statista Inc.. Accessed: April 16, 2025. https://www.statista.com/statistics/1267405/adoption-of-e-commerce-technologies-uk/
Wunderman Thompson Commerce. "Share of Uk E-commerce Companies Adopting Selected E-commerce Software Technologies in 2020, by Planned Timing." Statista, Statista Inc., 14 Aug 2020, https://www.statista.com/statistics/1267405/adoption-of-e-commerce-technologies-uk/
Wunderman Thompson Commerce, Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing Statista, https://www.statista.com/statistics/1267405/adoption-of-e-commerce-technologies-uk/ (last visited April 16, 2025)
Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing [Graph], Wunderman Thompson Commerce, August 14, 2020. [Online]. Available: https://www.statista.com/statistics/1267405/adoption-of-e-commerce-technologies-uk/
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