As of the third quarter of 2023, 35.2 percent of internet users in India discovered new brands or products via advertisements on television. In comparison, 30.5 percent of internet users that were surveyed used search engines for discovering new brands in the same quarter of the year.
Leading channels for discovering new brands among internet users in India as of 3rd quarter 2023
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DataReportal. (February 21, 2024). Leading channels for discovering new brands among internet users in India as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1267393/india-sources-of-new-brand-discovery/
DataReportal. "Leading channels for discovering new brands among internet users in India as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1267393/india-sources-of-new-brand-discovery/
DataReportal. (2024). Leading channels for discovering new brands among internet users in India as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1267393/india-sources-of-new-brand-discovery/
DataReportal. "Leading Channels for Discovering New Brands among Internet Users in India as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1267393/india-sources-of-new-brand-discovery/
DataReportal, Leading channels for discovering new brands among internet users in India as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1267393/india-sources-of-new-brand-discovery/ (last visited December 30, 2024)
Leading channels for discovering new brands among internet users in India as of 3rd quarter 2023 [Graph], DataReportal, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1267393/india-sources-of-new-brand-discovery/
