In 2022, electronics and media constituted the main e-commerce segment in Kenya, with a share of 41 percent. Fashion followed closely, with 31 percent of the market share. Overall, Kenya's e-commerce revenue is projected to reach approximately 4.2 billion U.S. dollars by 2027.
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PPRO. (September 29, 2022). Leading e-commerce segments in Kenya as of 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1267197/leading-e-commerce-sectors-in-kenya/
PPRO. "Leading e-commerce segments in Kenya as of 2022." Chart. September 29, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1267197/leading-e-commerce-sectors-in-kenya/
PPRO. (2022). Leading e-commerce segments in Kenya as of 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1267197/leading-e-commerce-sectors-in-kenya/
PPRO. "Leading E-commerce Segments in Kenya as of 2022." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1267197/leading-e-commerce-sectors-in-kenya/
PPRO, Leading e-commerce segments in Kenya as of 2022 Statista, https://www.statista.com/statistics/1267197/leading-e-commerce-sectors-in-kenya/ (last visited December 22, 2024)
Leading e-commerce segments in Kenya as of 2022 [Graph], PPRO, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1267197/leading-e-commerce-sectors-in-kenya/
