During a 2021 survey carried out among professionals from various industries in the United States, 11 percent of respondents stated that over 90 percent of their organization's customers expected personalized content; 13 percent of the interviewees said that less than 10 percent of their customers expected such content.
Share of consumers who expected personalized content according to businesses in the United States as of August 2021
among professionals from various industries, including professional services, real estate, education, non-profit, and tech
Supplementary notes
Original question: "What percentage of your customers expect personalized content?" The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.
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Lucidpress. (August 25, 2021). Share of consumers who expected personalized content according to businesses in the United States as of August 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress. "Share of consumers who expected personalized content according to businesses in the United States as of August 2021." Chart. August 25, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress. (2021). Share of consumers who expected personalized content according to businesses in the United States as of August 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress. "Share of Consumers Who Expected Personalized Content According to Businesses in The United States as of August 2021." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress, Share of consumers who expected personalized content according to businesses in the United States as of August 2021 Statista, https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/ (last visited December 21, 2024)
Share of consumers who expected personalized content according to businesses in the United States as of August 2021 [Graph], Lucidpress, August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
