During a 2021 survey carried out among professionals from various industries in the United States, 11 percent of respondents stated that over 90 percent of their organization's customers expected personalized content; 13 percent of the interviewees said that less than 10 percent of their customers expected such content.
Share of consumers who expected personalized content according to businesses in the United States as of August 2021
among professionals from various industries, including professional services, real estate, education, non-profit, and tech
Supplementary notes
Original question: "What percentage of your customers expect personalized content?" The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lucidpress. (August 25, 2021). Share of consumers who expected personalized content according to businesses in the United States as of August 2021 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress. "Share of consumers who expected personalized content according to businesses in the United States as of August 2021." Chart. August 25, 2021. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress. (2021). Share of consumers who expected personalized content according to businesses in the United States as of August 2021. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress. "Share of Consumers Who Expected Personalized Content According to Businesses in The United States as of August 2021." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress, Share of consumers who expected personalized content according to businesses in the United States as of August 2021 Statista, https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/ (last visited November 19, 2024)
Share of consumers who expected personalized content according to businesses in the United States as of August 2021 [Graph], Lucidpress, August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1267055/share-consumers-expect-personalized-content/
