Measuring ROI of content among U.S. organizations 2021

Share of organizations that actively measured return-on-investment (ROI) of the content they produced in the United States as of August 2021

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Release date

August 2021

Region

United States

Survey time period

as of August 2021

Number of respondents

452 respondents

Special properties

among professionals from various industries, including professional services, real estate, education, non-profit, and tech

Supplementary notes

Original question: "Do you actively measure the ROI of the content you produce?"
The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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