During a 2021 survey carried out among professionals from various industries in the United States, 27 percent of respondents stated that their organizations actively measured return-on-investment (ROI) of the content they produced; 42 percent said their organizations did not measure that ROI.
Share of organizations that actively measured return-on-investment (ROI) of the content they produced in the United States as of August 2021
among professionals from various industries, including professional services, real estate, education, non-profit, and tech
Supplementary notes
Original question: "Do you actively measure the ROI of the content you produce?" The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.
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Lucidpress. (August 25, 2021). Share of organizations that actively measured return-on-investment (ROI) of the content they produced in the United States as of August 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1267041/measure-roi-content/
Lucidpress. "Share of organizations that actively measured return-on-investment (ROI) of the content they produced in the United States as of August 2021." Chart. August 25, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1267041/measure-roi-content/
Lucidpress. (2021). Share of organizations that actively measured return-on-investment (ROI) of the content they produced in the United States as of August 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1267041/measure-roi-content/
Lucidpress. "Share of Organizations That Actively Measured Return-on-investment (Roi) of The Content They Produced in The United States as of August 2021." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1267041/measure-roi-content/
Lucidpress, Share of organizations that actively measured return-on-investment (ROI) of the content they produced in the United States as of August 2021 Statista, https://www.statista.com/statistics/1267041/measure-roi-content/ (last visited December 22, 2024)
Share of organizations that actively measured return-on-investment (ROI) of the content they produced in the United States as of August 2021 [Graph], Lucidpress, August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1267041/measure-roi-content/
