During a 2021 survey carried out among professionals from various industries in the United States, 21 percent of respondents stated that more than 75 percent of the content their organizations produced for their customers was personalized. In 18 percent of the responding organizations, less than 10 percent of the customer content was personalized.
Share of content personalized for customers among organizations in the United States as of August 2021
among professionals from various industries, including professional services, real estate, education, non-profit, and tech
Supplementary notes
Original question: "What percent of your content is personalized for customers?" The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lucidpress. (August 25, 2021). Share of content personalized for customers among organizations in the United States as of August 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1267034/share-personalized-content/
Lucidpress. "Share of content personalized for customers among organizations in the United States as of August 2021." Chart. August 25, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1267034/share-personalized-content/
Lucidpress. (2021). Share of content personalized for customers among organizations in the United States as of August 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1267034/share-personalized-content/
Lucidpress. "Share of Content Personalized for Customers among Organizations in The United States as of August 2021." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1267034/share-personalized-content/
Lucidpress, Share of content personalized for customers among organizations in the United States as of August 2021 Statista, https://www.statista.com/statistics/1267034/share-personalized-content/ (last visited December 30, 2024)
Share of content personalized for customers among organizations in the United States as of August 2021 [Graph], Lucidpress, August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1267034/share-personalized-content/
