Usage of brand guidelines among U.S. organizations 2021

Published by
Julia Faria,
Nov 23, 2023
During a 2021 survey carried out among professionals from various industries in the United States, 30 percent of respondents stated that brand guidelines were well-known and used by most of their organizations. On the other hand, 15 percent of interviewees said their organizations did not have any brand guidelines.

Presence and usage of brand guidelines among organizations in the United States as of August 2021

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Source

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Release date

August 2021

Region

United States

Survey time period

as of August 2021

Number of respondents

452 respondents

Special properties

among professionals from various industries, including professional services, real estate, education, non-profit, and tech

Supplementary notes

Original question: "Does your org have brand guidelines that are widely adopted and easy to find?"
The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.

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