According to a survey of global internet users conducted in the fourth quarter of 2020, 33 percent of respondents aged between 16 and 23 years old reported following brands they purchased from, or they were thinking of purchasing from, on social media, while 36 percent of Millennials reported doing the same. By comparison, 28 percent of Gen Z respondents reported following influencers and other experts on social media, while 23 percent of Millennials reported doing the same.
Share of internet users worldwide who subscribe to social media accounts of brands and influencers as of 4th quarter 2020, by age group
Characteristic
Brands you purchase from/are considering purchasing from
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GWI. (April 6, 2021). Share of internet users worldwide who subscribe to social media accounts of brands and influencers as of 4th quarter 2020, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1266625/influencers-social-media-subscribers-age-group/
GWI. "Share of internet users worldwide who subscribe to social media accounts of brands and influencers as of 4th quarter 2020, by age group." Chart. April 6, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1266625/influencers-social-media-subscribers-age-group/
GWI. (2021). Share of internet users worldwide who subscribe to social media accounts of brands and influencers as of 4th quarter 2020, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1266625/influencers-social-media-subscribers-age-group/
GWI. "Share of Internet Users Worldwide Who Subscribe to Social Media Accounts of Brands and Influencers as of 4th Quarter 2020, by Age Group." Statista, Statista Inc., 6 Apr 2021, https://www.statista.com/statistics/1266625/influencers-social-media-subscribers-age-group/
GWI, Share of internet users worldwide who subscribe to social media accounts of brands and influencers as of 4th quarter 2020, by age group Statista, https://www.statista.com/statistics/1266625/influencers-social-media-subscribers-age-group/ (last visited November 22, 2024)
Share of internet users worldwide who subscribe to social media accounts of brands and influencers as of 4th quarter 2020, by age group [Graph], GWI, April 6, 2021. [Online]. Available: https://www.statista.com/statistics/1266625/influencers-social-media-subscribers-age-group/
